For most creatives I know, the idea of marketing can seem daunting, draining.  Creating your art is the thing you love to do.  Marketing is the thing you know you have to do, but can’t quite muster the excitement or enthusiasm for.

But what if, instead of being a burden, your marketing became the fuel that drives your entire business?

What if your marketing was the creative catalyst that kept the rest of your business running?

What if your marketing was just as much a creative process as making your art?

These are the questions I set out to answer with the completely redesigned Marketing for Makers (and designers, crafters, and artists, too) e-course.

I’m Megan Auman, designer, metalsmith, educator, and founder of Designing an MBA.  My products have been featured in national magazines like Better Homes and Gardens, Cooking Light, and Delta Sky, on major blogs like Design*Sponge, Decor8, and TreeHugger, and sold in stores across the US including boutiques, galleries, and major museum stores.  Since 2009, I’ve been sharing creative focused business thinking through my website, digital products, and e-courses.

Like you, I know that marketing is important.  But I also know how uninspired we creatives can feel when it’s time to market our businesses.  So I set out to find a new way to market, one that draws on the skills I have as a creative person AND that resonates more with my potential customers.

I’ve spent a lot of time looking at successful creative individuals and asking myself why they get all the attention.  Why they seem to get so much buzz.

And the reality is that the successful business owners are always marketing.

Not because they believe that marketing is the secret to growing their businesses.  (Which it is.)

But because their marketing is a central part of their creative process.

And that’s what you’ll be doing in Marketing for Makers.  I’ll be showing you how to make marketing an essential part of your creative process.

Successful marketing isn’t about blogging or social media or any of those other buzz words, per se.  These are merely the distribution channels for your ideas, stories, and creative acts.

Truly effective marketing comes from the same creative place as the rest of your art.

And in Marketing for Makers, I want to show you how to make that happen.

Marketing for Makers is a 14 lesson, self-study e-course that you can take anywhere and anytime.


The Marketing for Makers e-course was critical in helping me to get passed the mind block that just because I enjoy what I do does not mean I should not take it seriously or make decent money at it. At one point I caught myself saying to a friend “I’m afraid of money” What was that all about? I knew something wasn’t right when I said that out loud! The course made me take a hard look at numbers and helped me realize I was practically giving my work away. I am now not ashamed to ask for a fair price for my work. I still have a ways to go in implementing all the info provided but changing my mind set was the first step in the process and my business has only gained momentum by giving it the proper focus it deserved.- Heather McNair Horsey | Sway Silver

Ready to get started?

Special Thriving Artist Sale! 70% off! Marketing for Makers is just $59! Now through December 8.

(The regular price for Marketing for Makers is $199. Sale ends Sunday, December 8, 2013 at 11:59 PM Pacific Time.)

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Marketing for Makers is completely redesigned to help you feel empowered when it comes to creatively marketing your business.  But I understand you’ve still got questions about some of the nuts and bolts of marketing:

Do I need a blog?

Is Facebook more important than Twitter?

How does email marketing work?

How can I get my products featured in magazines?

In the completely redesigned Marketing for Makers, we’ll still be answering all those questions.  But more importantly, you’ll learn how all those tools are secondary to the messages, ideas, stories, and art that you’ll be putting out into the world.

You’ll learn what successful creative marketers already know: that these tools only matter as a vehicle for getting your ideas out into the world.

The lessons in Marketing for Makers are designed to give you a healthy balance of creative sparks and concrete information.  We’ll balance essential marketing fundamentals with exercises to get your creative marketing juices flowing.


The Marketing for Makers course was exactly what I needed to take my young business to the next level. I entered the class not really knowing what all marketing entailed, I just knew I needed to do it. I left the class armed with all kinds of helpful and actionable tips. This was timely as I finished the class just before starting my first open-air market season. Now I have a much better understanding of who my ideal customer is, I’ve started an email list, created a central location for my business online, and overall have a more focused feeling to my business efforts.- Jessica L.R. Landry | Jessica Rogers Photography

Marketing for Makers features fourteen lessons (and a few exercises) to guide you through the creative marketing process.

Here’s what you’ll get:

Lesson 1: Introduction to Creative Marketing

Lesson 2: Concept Marketing

Lesson 3: Marketing Idea Generation

Lesson 4: Concept Marketing Idea Generation

Lesson 5: Tools to Craft Your Marketing Ideas

Lesson 6: Fundamentals of Photography

Lesson 7: Tools for Photography and Video

Lesson 8: Fundamentals of Video

Lesson 9: Your Website

Lesson 10: Blogging + Email Marketing

Lesson 11: Social Media

Lesson 12: Creative Connections

Lesson 13: Fear & Excuses

Lesson 14: Next Steps

For each lesson, you’ll receive an email featuring video, audio, and worksheets. You’ll be able to watch all the lessons online, and download everything to go back through as many times as you want!


I was able to get a big picture about marketing my business and the methods available, as well as the details of how to implement each method within my own business. I was then able to come up with a marketing plan that was specific and helped guide my daily action steps and achieve my goals. It was worth every penny.- Tiffany Baca Lamoreux | TIFFANY BACA Design

Ready to get started?

Special Thriving Artist Sale! 70% off! Marketing for Makers is just $59! Now through December 8.

(The regular price for Marketing for Makers is $199. Sale ends Sunday, December 8, 2013 at 11:59 PM Pacific Time.)

Add to Cart

Frequently Asks Questions:

When does the program start? Right now! I want you to be able to take Marketing for Makers at a time that suits you, so the program is automated and starts whenever you register for it. You’ll automatically receive email confirmation, and you’ll receive a new lesson by email once a day for the duration of the program.

What if I need help or have a question? Even though the program is designed as a self-study program, help and feedback are always just an email away. Whether you don’t understand a concept, or just can’t get a video to load, you’re always able to reply directly to the lesson emails and get help from Megan.

What do I need to participate in this class? Ideally, you want some kind of online shop where you sell products that you design and create.  This can be a shop in a community marketplace like Etsy, Artfire, or Supermarket; a shop set up through a host like Big Cartel or Shopify; or a self-hosted e-commerce site.

In addition to that, all you’ll need is a computer with Internet connection, the ability to listen to MP3s, view PDFs, and watch videos, a desire to learn, and a passion for your products.

What if I don’t have an online shop? If you have a website or blog that you use to promote your business, you can still benefit from the class. But you’ll get the most benefit if you have some sort of online shop. And with sites like Big Cartel making it so easy, what’s holding you back?

Does it matter what part of the world I’m in? No. Once the lessons are posted on the class site, you can access them at any time.

What if I get behind? The course is designed that you can work through at your own pace.  I recommend saving all the email in a special folder so you can refer back to them at any time.

How is payment processed? Payments are processed through PayPal and can be made with your PayPal account or a major credit card. Payments are 100% secure.

I’m still a little confused on how this self-study thing works? It’s pretty simple. After you register, you’ll be directed to a website to add your name and email address to the course list. After that, you’ll start receiving emails with the lessons. Each email includes access to the video, audio, and downloads of the worksheets. You’ll receive one email every day until you’ve received all fourteen lessons. There’s no expiration date on the content, so you can refer back to the emails (and re-download the content) at any time.

Why did you change the format of this course to a self-study program? My schedule is CRAZY, and doesn’t always fit with your schedule. That meant we were all losing out, because I couldn’t get the content to you in a consistent manner that worked for everyone’s schedule. Now you can take the course on your terms, not mine!

What if I have other questions? You can email me at megan(at)craftMBA.com.

Ready to get started?

Special Thriving Artist Sale! 70% off! Marketing for Makers is just $59! Now through December 8.

(The regular price for Marketing for Makers is $199. Sale ends Sunday, December 8, 2013 at 11:59 PM Pacific Time.)

Add to Cart

What if I want to take both Business by Design and Marketing for Makers? Is there a discount? Yes! You can sign up for both courses at once using the link below. You’ll get all seven lessons of Business by Design delivered straight to your inbox, followed by all fourteen lessons of Marketing for Makers.

Special Back to School Sale! 70% off! Get Marketing for Makers and Business by Design for $80! Now through December 8.

(The regular price for both courses together is $269. Sale ends Sunday, December 8, 2013 at 11:59 PM Pacific Time.)

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I’m a serial Megan Auman student!! After taking one course, it lead me to another and then another… All of your courses give great guidelines, information and action steps that can be used immediately. After taking the Marketing for Makers course, I was able to define and refine my branding and marketing strategies. Your course has given me a great “go to” bible that I continue to use as my business grows. I look forward to the next course!- Ann Chikahisa | Chikahisa Studio